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Spy-service (spy-tools) is a tool that helps everyone who works with online advertising to track competitors’ creatives and bundles. These include arbitrageurs, e-commerce specialists, SMM, and many others. Spy shows what is currently relevant in specific traffic sources and niches, which saves time and budget for testing.
Such services help:
- Find relevant creatives and offers;
- Analyze their effectiveness by various parameters: geo, display duration, domain, target settings, etc.;
- Identify successful combinations that lead to conversion;
- Understand trends and find inspiration for new campaigns.
Spy services are complex algorithms written from scratch, which are constantly being improved and adapted to new conditions of advertising networks. This is a whole system that scans advertising platforms, records new ads and adds them to its database. The wider the coverage and the deeper the parsing, the more complete the picture of competitors the user gets. Some services rely on indexing speed, others on the quality of filtering and the purity of the database.
To search for creativity, the user sets parameters – keywords, vertical, language, geo and others – and receives relevant results in the form of cards with analytics. Thus, spy services allow you to quickly assess what works for competitors and, based on this data, form your own advertising strategy.
To simplify the choice, we have prepared a rating of spy services – broken down by their capabilities, advantages and disadvantages.
🔎 Tyver.io review
One of the most popular services for analyzing competitors’ ads on Meta platforms is Tyver, which daily uploads more than 2 million new creatives from 91 countries, covering over 92% of Facebook’s ad inventory. This makes it one of the largest tools for analyzing ads on the platform. The user gets access to more than 50 million creatives per month, including ads from different placements: not only Facebook and Instagram, but also WhatsApp with Threads, and others.
In addition, Tyver has other powerful features:
- View similar ads by domain, fan page;
- Team pricing with different access levels;
- Ability to save favorite creatives to folders and share them with colleagues.
Tyver also offers a flexible filtering system with more than 20 parameters: keywords, geo, language, ad format, display duration, lead forms, CTA, and much more. This allows you to not just “peek” at your competitors, but to build a systematic approach to market analysis and selection of working combinations for specific goals.
Example: for the keyword ‘diet’, Tyver returns over 820,000 ads. That’s a lot, and it’s impossible to process such volumes manually.
But when you add filters—for example, country + date + format—the selection becomes accurate and manageable. Ads Library simply does not offer this level of filtering.
If you work with Facebook on a regular basis, Tyver is definitely worth your attention. To see for yourself, we offer a promo code:
List of Spy Services
There are many other spy services on the market besides Tyver. Below is a brief overview of the most popular alternatives.
PowerAdSpy — AI platform for analyzing competitors’ ads
PowerAdSpy is a popular tool with a wide coverage of platforms, but it is inferior to Tyver in terms of data volume and number of filters. The interface is less intuitive, and data updates are less frequent.
PowerAdSpy is not just a creative database, but a modern AI-powered ad intelligence platform. Artificial intelligence is used here for deep analysis of competitors’ advertising campaigns on more than 10 popular platforms: Facebook, Instagram, Google, YouTube, Reddit, Quora, Pinterest and others. The system automatically collects, processes and analyzes a huge array of ads, identifying effective creatives, trends and promotion strategies in real time.
What does using AI in PowerAdSpy give:
- Automatic creative analysis: AI models recognize and compare texts, images, and videos, determining which elements work best in different niches and regions.
- Real insights into effectiveness: The platform shows not only the ads themselves, but also their engagement, placement, target audience, and dynamics of change, allowing you to quickly identify successful approaches and replicate them for yourself.
- Instant access to trends: Thanks to artificial intelligence, PowerAdSpy quickly finds new trends and helps you respond quickly to market changes without having to manually monitor thousands of ads.
- Visualization of connections between brands, publishers, and platforms: You can see how competitors interact with different audiences and where they place ads for maximum effect.
PowerAdSpy is especially useful for marketers and agencies who want more than just a glimpse of creative content; they want structured, AI-driven recommendations to optimize their advertising campaigns and increase ROI. It is truly a next-generation intelligent tool, not just an ad search engine.
BigSpy
BigSpy is convenient for basic ad monitoring and covers many sources, but it does not offer such in-depth analytics and precise filters as Tyver. There is often a delay in updating creatives. BigSpy is a universal service for analyzing and searching for competitors’ advertising creatives on platforms such as Facebook, Instagram, TikTok, Google, YouTube, Twitter (X), Pinterest, Yahoo, and others.
BigSpy is suitable for marketers, arbitrageurs, and agencies who want to track trends, test hypotheses, and optimize their advertising campaigns for maximum ROI. The service has a free plan and flexible paid plans, as well as trial periods for new users.
Which spy service should you choose for Facebook advertising?
The spy service market had been stable for a long time, with AdHeart leading the way and virtually no alternatives. But almost immediately after entering the market, Tyver became a serious competitor not only to other paid solutions, but also to Meta’s free flagship product, Facebook Ads Library.
Tyver offers more advanced features than its competitors, from extended filters and coverage of different countries to in-depth statistics and analytics on a wide range of parameters. This makes it an indispensable tool for those who want to work with Facebook advertising as effectively as possible and quickly find truly profitable combinations.
Conclusion
Spy services are an important tool in traffic arbitration today, allowing you to quickly find effective connections and analyze competitors’ actions. Among the many available solutions, Tyver stands out for its depth of analysis, scope of coverage, and ease of use, especially for Facebook advertising. At the same time, free and simpler options, such as Facebook Ads Library, remain relevant for basic monitoring. Choosing the right service depends on your goals, budget, and the specifics of your traffic source, but understanding their capabilities and limitations will help you make more informed decisions and achieve better results.
FAQ. Frequently asked questions about spy services for traffic arbitrage
Spy services use bots to automatically collect ads from different platforms and form a large database for analysis.
The best spy service for Meta is Tyver thanks to its wide range of features. Solutions such as Facebook Ads Library, PowerAdSpy, and BigSpy are inferior to it due to their limitations.
Many Facebook spy services offer paid subscriptions with advanced features, but there are also free options, such as Facebook Ads Library, which offer limited capabilities for users.
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