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Imagine you’ve just launched your website: you’ve bought hosting, registered a domain, written your first articles or uploaded products to your online store. Everything is ready, but what to do next? How to understand whether the site works as it should? How to attract the first customers and expand the audience? This is where the tools of a marketer come to the rescue.
Marketer’s tools: how they help to develop a website
A marketer is a specialist who helps businesses find and attract customers, increase sales and build brand awareness. When it comes to promotion on the internet, the key role is played by the hosting that makes the website work. It is on this basis that a marketer can build effective promotion strategies.
Here are some tools that can help you take the next step after launching a website.
Email marketing tools
Email marketing is a powerful way to communicate with your audience. For example, you can send notifications about new articles, discounts, promotions, or useful content.
SendPulse Service
SendPulse is a platform for creating and managing email newsletters. It allows you to segment your audience and set up automated email chains to communicate with your customers in a more personalized way. It’s especially useful if you want to remind users about an abandoned cart or congratulate them on holidays. Analogs: Mailchimp, eSputnik.
SendPulse service is not only mail, SMS and Push mailings, not only simple creation of chatbots in Telegram, Facebook Messenger, WhatsApp and VKontakte, but now it is also a modern landings builder.
SEO tools
Once a website is up and running, it is important that it can be found on search engines. SEO tools help to improve the visibility of the website and attract more organic traffic.
- SE Ranking is a comprehensive SEO platform that helps you analyze your site’s position in search engines, research keywords, and monitor your competitors. Thanks to this tool, you can understand exactly what your potential customers are looking for and how your site compares to your competitors. Analogs: Ahrefs, Moz, Serpstat. Price from $52 per month.
- Semrush price from $139.95 per month.
- Serpstat price from $59 per month.
Tools for technical audit of the site
In order for a website to work quickly and without errors, you need to perform technical audits on a regular basis. This will help identify problems that can hinder promotion and degrade user experience.
- Screaming Frog is a powerful tool for technical SEO analysis of a website. It helps you find errors that can negatively impact your site’s visibility in search engines, such as broken links, duplicate content, and metadata issues. Screaming Frog allows you to deeply analyze the structure of the site and identify weaknesses that require optimization. Analogs: SE Ranking, Ahrefs, Serpstat.
- Lumar ( formerly DeepCrawl) is a service for technical auditing of sites, which allows you to identify problems with SEO and optimization. This tool helps you find and fix errors that can slow down a site or worsen its position in search results. Analogs: Screaming Frog, SE Ranking.
How do you choose the right tools?
Every business is unique, and your choice of tools depends on your goals. If you’re just starting out, it may be helpful to focus on SEO and email marketing first. These areas will help drive traffic to your site and start building relationships with your audience.
Conclusion
You’ve already taken the first step by launching your website. Now it’s time to make it visible to others. With the right marketing tools, you’ll be able to attract new customers, increase sales, and build a successful business. Most importantly, don’t be afraid to experiment and adapt to market changes. Hosting and the right tools will help you do just that!
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