Shopify – the best solution for online store


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Shopify is a powerful platform for creating and managing online stores, providing all the tools you need to run an online business. In this overview, we’ll look at key Shopify features, including payment systems and integration with offline sales through Shopify Point of Sale.

Shopify is a cloud-based solution that requires no server software to install and configure. All store management is done through a web interface.

Is Shopify a website builder?

Shopify can be called a website builder, but with certain clarifications. It is a platform system that provides users with tools to create, manage and promote online stores. Shopify has the following characteristics that are consistent with the concept of a website builder:

  1. Ease of use: Shopify offers an intuitive interface and a variety of templates that allow you to quickly create online stores without the need for programming skills.
  2. Design Customization: Users can choose from a variety of pre-made templates and customize them to their needs by changing the design, color scheme, and placement of elements.
  3. Functionality: Unlike simple website builders, Shopify offers rich functionality, including tools for product management, inventory management, order and payment processing, integration with marketing platforms and social media.
  4. Support and security: Shopify provides 24/7 customer support, regular system updates and a high level of security, which is especially important for online stores.

It’s important to note that Shopify focuses specifically on e-commerce, whereas many other website builders (e.g. Wix, Squarespace, Weebly) are designed to create different types of websites, including blogs, portfolios, and corporate sites. Shopify can be called a website builder, but with its specialization in creating and managing online stores.

What is Shopify Point of Sale

Shopify Point of Sale (POS) is a service that allows retail store owners to use POS terminals to process payments in offline stores. This solution integrates with Shopify and provides the following features:

  • Online Store Integration: Shopify POS syncs with your online store powered by Shopify, allowing you to manage all your sales and inventory in one place. This makes it easier to track inventory, manage orders, and analyze sales in both online and offline stores.
  • Inventory Management: A POS system allows you to track product availability in real time, which helps you avoid selling errors and maintain up-to-date inventory data.
  • Supports multiple payment methods: Shopify POS supports multiple payment methods including credit cards, debit cards, mobile payments, and cash.
  • Reports and Analytics: The system provides detailed sales reports and analytics, allowing store owners to make informed business decisions and better understand their customers’ needs.
    Additional features: loyalty programs, gift cards and discounts.

Shopify Point of Sale is a powerful tool for retail store owners to effectively manage sales and inventory, and improve customer experience in both online and offline stores.

Shopify Payments: Integrated Payment Processing Solution

One of the benefits of Shopify’s e-commerce service, Shopify Payments is a built-in payment processing solution. Shopify Payments is powered by Stripe. The payment gateway allows online store owners to accept payments directly through their Shopify platform, without the need to integrate third-party payment gateways. This greatly simplifies the process of setting up and managing payments, eliminating the need for third-party services and reducing transaction costs. Shopify Payments supports multiple payment methods including credit cards, bank transfers, Apple Pay, Google Pay, and other local methods, making shopping convenient for customers around the world. In addition, using Shopify Payments allows you to receive funds faster, improving cash flow and ensuring business stability. A few of the benefits of Shopify Payments include:

  • Access all fees through your Shopify store dashboard.
  • Shopify uses a tiered methodology to calculate per-transaction fees across all pricing plans. That is, the more expensive you paid for a plan, the lower the transaction fee for selling online. With
  • Shopify Payments, you will only pay the payment service fee.
  • Regular frod analysis. Shopify is able to flag high-risk orders.
  • PCI compliant – banking information is safe and secure.

Choosing Shopify Payments doesn’t limit you from using other payment acceptance services – you can connect multiple payment systems at the same time. The more payment options you offer your customers, the higher the likelihood of successful transactions. For example, by combining Shopify Payments with PayPal, you can increase conversion rates by giving customers more options to pay for their order. Shopify supports integration with over 100 other payment systems worldwide.


Shopify price.
Before choosing a pricing plan, try Shopify’s free trial and enjoy your first month for only 1 euro. You can try Shopify for free for 3 days, no credit card required. We are sure that 30 days will be enough for you to evaluate all Shopify features in your country.

Pros and cons of Shopify

Dmytro Yakovenko
Founder and leading expert of the website “Hosting Consultant” ( I share my 15 years of experience in DevOps, helping you choose the best hosting and understand the intricacies of web development.
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My opinion as an online marketer: Shopify is a great choice for entrepreneurs who want to launch and manage an online store quickly and without much technical knowledge. The platform offers all the necessary tools for successful online commerce, including marketing features and analytics. However, it is important to carefully assess your needs and budget to avoid unexpected costs for additional features. Sign up for a free trial.
Question for the expert

In which countries can I use Shopify?

Dmytro Yakovenko
You can open a Shopify store almost anywhere in the world. The Shopify Payments payment acceptance service may not be available in your country, but you have the option to connect multiple payment systems. Shopify supports more than 100 payment systems worldwide.


Easy to use: Creating an online store website requires neither special skills nor large amounts of time. Creating program code, setting up hosting and linking it to a domain name - you don't have to worry about all this. This makes it quick and easy to launch an online store without technical complexities.
Shopify supports loyalty programs, gift cards, and discounts to help attract and retain customers.
Rich functionality: Despite its simplicity, the platform provides many options for managing your online store. You can customize the product catalog, determine the cost of product items, adjust content, implement payment gateways, and use widgets to extend the functionality. It helps entrepreneurs to manage their stores efficiently and optimize processes.
Support for different product types: Shopify can be used to sell a wide variety of product categories, from shoes and home appliances to consulting services and webinars. A dropshipping scheme is also available.
Flexible pricing policy: Shopify offers pricing plans for different stages of business development.


Some additional features and plugins may require additional fees, which increases the overall cost of using the platform. This can be a problem for small startups with a limited budget.
Limited customization options for complex projects: While Shopify provides a lot of customization options, large projects with specific requirements may require specialized development, which can be difficult to implement without developer assistance.

Contacts Shopify

  • Website:
  • Company: Shopify Inc is registered in Canada
  • Founded: 2006
  • Website Language: English, Portuguese and more than 20 languages

Support language: English

Central office:

  • 151 O’Connor Street, Ground floor Ottawa, ON K2P 2L8 Canada

Technical support contact information

24/7 Support. Online chat with a support representative is available through the Shopify website, allowing you to get real-time help. Help Center: Shopify has an extensive Help Center with guides, articles, and answers to frequently asked questions.


  • Founder: Tobias Lütke, Daniel Weinand, Scott Lake

Clients: Shopify exists to lower the barriers to business ownership for entrepreneurs of all ages and walks of life. Shopify merchants and partners have created 5 million jobs.

Dmytro Yakovenko
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